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Sunday, November 08, 2009

The Dodge LaFemme

Doing Hard Time in Shaker Heights tells an interesting story in the history of the automotive industry (and the history of 1950s sexism) about Oldsmobile's attempt to design and market a car just for the gals. The laaaaaadies. The Dodge LaFemme. In pastel colors. With optional matching parasol, raincoat, and purse. And it all failed dismally, who saw THAT coming?