The color television revolution

"Starting in 1957 until the beginning of the 1962-63 TV season, every NBC color broadcast began with the colorful animated NBC Peacock which reminded viewers that "The Following Program is Brought to You In Living Color on NBC!" Keep in mind that NBC was owned by television set manufacturer RCA. No doubt the Peacock, which looked pretty drab on old-fashioned black and white TV's, sold countless RCA color sets like the one shown here." (You can watch a film clip of it here)

Kris Trexler's website about the early days of color television broadcasting in the 1950's and 60's. The color television revolution. (via J-Walk Blog)