Doing Hard Time in Shaker Heights tells an interesting story in the history of the automotive industry (and the history of 1950s sexism) about Oldsmobile's attempt to design and market a car just for the gals. The laaaaaadies. The Dodge LaFemme. In pastel colors. With optional matching parasol, raincoat, and purse. And it all failed dismally, who saw THAT coming?
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