The Store That Ate My Brain is the House of Guitars. A fixture in Irondequoit, a suburb of Rochester, NY. Since 1972, the HOG has been billed as the "largest guitar store in the world". Founded by brothers Armand and Bruce Schaubroeck, the store has hosted in-store appearances by Metallica, The Ramones, Ozzy Ozbourne and hundreds of other acts whose graffiti and promo materials line the walls of the cavernous site. Loved and loathed by many in the Rochester community for it's flea market like inventory and total disarray, it's nonetheless a local treasure, worth a trip if you're ever in the area.
During the 70's and 80's the HOG was known for it's offbeat, trippy commercials that starred the brothers Schaubroeck and guests.