Don LaFontaine (R.I.P.)

Donald LaFontaine (August 26, 1940 – September 1, 2008) was an
American voice actor famous for recording over 5,000 movie trailers,
television commercials, network promotions, and video game trailers.
His signature voice is both ominous and sonorous. Due to the sheer
volume of trailer voiceovers LaFontaine has recorded, he has become
identified with the phrase "In a world...", which has been used in
movie trailers so frequently that it has become a cliché. He has also
parodied this cliché several times, more recently in a commercial for
GEICO insurance.

LaFontaine stated that his favorite work in a movie trailer was for
the hit biopic film The Elephant Man.

LaFontaine was admitted to Cedars-Sinai Medical Center in Los Angeles,
California with a blood clot in his lungs on August 22, 2008, and was
reported as being in critical condition the following Tuesday. His
family made a public appeal on the Mediabistro.com site. LaFontaine
died September 1, 2008 following complications from Pneumothorax.