"... Rock City is in that family of American attractions that are akin to using extreme repetition to wear down, and lure in interstate travelers. (Other examples are Wall Drug, South of the Border, and Stuckey's.) Not only is this advertising technique effective, I consider the gauntlet of billboards to be a considerable part of the Rock City experience. After being subject to so many ads, passing by the highway's exit to Rock City can be downright painful. However, if you know Rock City to be your destination then the billboards can gradually ramp up your car's collective anticipation until the thought of arrival becomes all-consuming, and the level of excitement is almost agonizing. ..."
Welcome to Rock City! As guided to by Kirk at Secret Fun Blog.
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